All posts tagged: YouTube

Creativelive: Free for a Limited Time Only

What’s better than free? To deconstruct the concept, I’ve focussed on online video tutorials and showcased Creativelive’s tactic of making it better than free. The advent of mass-amatuerisation has made it possible for anyone to learn anything for free. Youtube has become a repository for video demonstrations and how-to guides on any topic. In this case, Youtube symbolises the Long tail effect; an aggregation of niche videos that forms 80% of the available content. In contrast, Creativelive offers specialised workshops on a weekly schedule for free over a limited time. These are live streamed classes conducted over a 4 hour period by a creative expert. Kevin Kelly, in his article on Value Generatives, would describe this as an Authenticity model; something that a Youtube video might not present. The issue with scheduled classes is the time difference between Australia and the US – waking up at 2:00am is only sometimes worth it. Creativelive will repeat the same broadcast on repeat for the next few days, so you can access it at a better time. Creativelive offers a free product for a limited time and then …