All posts tagged: Sudden Clarity Clarence

The Medium is (Clarity) the Message (is Clarence)

I‘ll clarify the image above with emphasis: This meme isn’t the message (i.e. the text in the image). But the meme is the message (i.e. memes). I’m using the Sudden Clarity Clarence text, a meme for sharing a perspective of the world between a small internet population, to exemplify McLuhan’s concept “The Medium is the Message (1964).” A meme is both the creation of an individual, and the creation of a collective — no one is identified as the creator of a meme, but collectively they are agents in its spread and acceptance. When users ‘like’ a meme, they are sharing and shifting the flow of content online, reinforcing the purpose of the meme as convergent media. “Convergence doesn’t just involve commercially produced materials and services travelling along well-regulated and predictable circuits … It also occurs when people take media in their own hands” (Jenkins 2006). Like all memes, the Clarity meme is constructed with identifiable features: the juxtaposition of the text; the ease to create on Imgur; the ease to distribute and ‘like’ it; and the ability to quickly understand the …