Month: November 2015

The Racecaller

Georgie Beresford’s project, The Racecaller, is an intimate exploration into the Horse racing industry with a desire to undercut the marketing executive efforts that portray horse racing as a social elitist culture. The Racecaller exemplifies Bereford’s control and skill over the Magazine format, reinforcing her choice to transition away from podcasting. Yet her comfort in emulating professional magazines limited her ability to experiment with the digital magazine format. Her project highlights the beauty in the Horse racing industry, but unfortunately avoided an exploration of alcohol, gambling and animal welfare present in the industry. Beresford identified that dialogues about the racing participants were missing from the presentation of the industry to young adults. The marketing of the industry focused on the social values of formally dressing up, drinking, and gambling. Beresford argued that this cultivated an elitist event with negative connotations associated with “celebrity, unequalled style, and great wealth.” The industry’s image, attendance and integrity problem were issues she wanted to address through a podcast. However, Beresford had no experience with Podcasts, which forced her to …