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Remixing Nintendo

The Lets Play video is a 20 minutes – 1 hour long video commentary on a game being played by the narrator. While still considered a legal grey area, Let’s Play videos are categorised as fair use as the creator is ‘remixing’ the game by sharing his experience with the content. However, that doesn’t prevent players from facing threats of legal action from Nintendo. Even if their videos provide free game promotion, “the gaming industry isn’t thrilled about Let’s Players siphoning ad dollars from its intellectual property.” (Zoia 2014)

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